The crypto and tech segment is one of the most lucrative and best-paying sub-fields when it comes to public relations and marketing.
Salaries have continued to rise in recent years, particularly in cities like London, New York and Dubai, as agencies look to hire the best talent to meet clients’ needs in this relatively young and everchanging market.
However, a growing number of companies are looking to hire candidates who have completed a professional accreditation course, such as the California Institute of Advertising, Communications and Marketing’s (CIACM) Mass Marketing Qualification (MMQ).
This is the case for both PR and marketing roles at agencies, and also for in-house roles.
So, what’s all the buzz about? Well, the reason qualifications like the CIACM MMQ are so in-demand at the moment is because they provide a firm grounding in PR, marketing and other related areas, such as SEO and content writing.
This qualification is therefore a good way to boost your chances of landing a job in any segment of PR and marketing, but especially the ultra-competitive areas, like crypto and tech PR.
It’s equally valuable for college graduates and non-graduates, and as it’s an internationally recognized qualification, it’s growing in popularity across the globe.
Specifically, candidates can expect a 30% pay increase after completing the California Institute of Advertising, Communications and Marketing’s (CIACM) Mass Marketing Qualification (MMQ), according to a survey conducted in February.
When Can Candidates Enrol?
Candidates can enrol into the course on a rolling basis, and it takes anywhere from 2-12 weeks to complete, depending on your other work and/or academic commitments.
How Much Does It Cost?
It costs $279 to enrol in and complete the CIACM MMQ, but they frequently hold sales, reducing the price considerably.