Tether has increased its ownership stake in Juventus Football Club, solidifying its position as a major shareholder. The crypto company now holds 10.12% of the club’s issued share capital and 6.18% of voting rights, following its latest share acquisition. This move marks a continued effort by Tether to diversify its portfolio and establish a presence in the world of professional sports.
Building on an Earlier Stake
This latest development expands on Tether’s earlier purchase, which gave the company an 8.2% stake in the Turin-based football powerhouse. The additional shares enhance Tether’s influence within one of Italy’s most prestigious football clubs.
Tether’s involvement is not merely financial. “We are proud to become a significant shareholder of Juventus, a club with a history, brand, and fanbase that is second to none,” said Tether CEO Paolo Ardoino. “This investment is not just financial—it’s a commitment to innovation and long-term collaboration. We believe Juventus is uniquely positioned to lead both on the field and in embracing technology that can elevate fan engagement, digital experiences, and financial resilience.”
A Vision Beyond Investment
The company’s global reach through its USD₮ stablecoin, which serves more than 400 million users, adds weight to its ambitions in the football sector. Tether has expressed an openness to participating in future equity injections, signaling a readiness to further support Juventus’ financial stability and growth.
Collaboration with club leadership is a key part of Tether’s strategy. The firm is exploring the potential for creating an integrated board of directors that would allow for more strategic alignment between the two organizations.
Expanding Its Sports Investment Portfolio
Earlier in the year, Tether began its foray into professional sports by acquiring a minority stake in Juventus. The move was part of a broader strategy to diversify its holdings by aligning with globally recognized brands that also prioritize innovation. Tether appears to see football—particularly a club of Juventus’ caliber—as a platform for both brand exposure and technology integration.
The company’s broader interest in technology-enhanced experiences hints at potential innovations in fan engagement, including blockchain-driven initiatives that may emerge in future collaborations.
