Google and the social media platform Reddit have forged a partnership, with Reddit supplying its content to aid in training the artificial intelligence (AI) models of the search engine giant.
In an announcement, Reddit stated it would furnish Google with enhanced techniques for model training.
Under this collaboration, Google gains access to Reddit’s data application programming interface (API), delivering real-time content from Reddit’s platform.
This access enables Google to tap into Reddit’s vast content repository, facilitating the integration of Reddit content across Google’s suite of products.
In return, Reddit will utilise Vertex AI, Google’s AI-driven service tailored to improve search outcomes for businesses.
Reddit has clarified that this update does not alter the terms of its data API, maintaining restrictions on commercial access without prior approval for developers or enterprises.
This partnership follows reports from Bloomberg indicating that Reddit had secured a $60 million training deal with an undisclosed AI firm.
Reddit had previously outlined intentions to levy charges for API usage. Notably, the collaboration with Google represents Reddit’s inaugural known agreement with a prominent AI developer.
In 2023, Google revised its privacy policy to permit the use of publicly available data for AI training purposes.
This amendment followed closely after OpenAI, the developer of ChatGPT, faced a class-action lawsuit in California, alleging the unauthorized scraping of private user data from the internet.
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However, as per updates to the commercial terms of service for the Claude developer, Anthropic, the generative AI startup pledged to abstain from utilising client data for large language model (LLM) training beginning January 2024.
Despite this landmark agreement, Google and Reddit have not always seen eye to eye.
Reddit had previously threatened to block Google’s crawlers from accessing its site, citing concerns that companies might exploit its data for AI model training purposes.
Reddit commenced its initial public offering (IPO) on Feb. 22, aiming to bolster its valuation, which exceeded $10 billion in 2021.
The IPO filing, slated for March, marks the first major social media IPO since Pinterest’s in 2019.
In recent months, developers of AI models have actively pursued agreements with content providers to diversify their training data beyond extensive web scraping.
This move comes amidst claims from numerous content owners that their material was utilised without authorisation.
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