Apple has decided to delay the release of Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing in the European Union due to concerns about the regulations in the Digital Markets Act (DMA), according to multiple reports.
Apple Intelligence is the company’s new artificial intelligence upgrade.
An Apple spokesman told CNBC that “Apple Intelligence is a collection of ‘highly capable’ large language and ‘diffusion models,’ as well as an ‘on-device semantic index’ that worked across apps to identify data and feed it to models.”
This upgrade impacts the Siri voice assistant and other functions, as London Insider reported on Saturday.
iPhone Mirroring allows users to see and control their iPhones from their Macs, while SharePlay Screen Sharing lets FaceTime users control others’ devices during conversations.
Fred Sainz, Apple’s senior director of corporate communications, explained to The Verge, “We are concerned that the interoperability requirements of the DMA could force us to compromise the integrity of our products in ways that risk user privacy and data security.”
Apple is one of six companies the EU has labeled as “gatekeepers” due to their significant market power.
The other gatekeepers are Alphabet, Amazon, ByteDance, Meta, and Microsoft.
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These companies manage 22 “core platform services,” according to EU lawmakers.
The Digital Markets Act, effective since May 2023, imposes specific rules on gatekeepers.
The DMA rules include requirements on interactions with third parties, user control over their data, and business rights to verify advertising on their platforms.
Violating these rules can lead to penalties of up to 10% of a company’s global annual turnover, or up to 20% for repeated offenses, along with other potential remedies.
Apple is already under investigation for its business practices in the EU.
The European Union comprises 27 member states and has a population of 448.4 million.
Cointelegraph reached out to the Apple press department and Sainz for further confirmation and information but did not receive an immediate response.
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