Lacoste, the renowned Parisian fashion brand, is at the forefront of the digital revolution, revolutionizing the way fans interact with their favorite brands.
Through their latest innovation, a captivating gaming experience called “The Mission,” Lacoste breathes new life into its iconic digital crocodile emblem, propelling its digital revolution to new heights and captivating audiences worldwide.
“The Mission” is divided into multiple chapters, running from June 29 to December 2023, each containing specific missions for players to complete.
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By successfully accomplishing missions, users earn points and climb the leaderboards, increasing the rarity of their UNDW3 cards in the process.
The higher the rarity, the greater the rewards, utility, and asset value for players.
Exceptional performers will be rewarded with digital vouchers, while the highest-ranking player at the end of the season will enjoy an all-expenses-paid Lacoste VIP experience in Paris.
Lacoste embarked on its journey into Web3, the next evolution of the internet, when it introduced the UNDW3 collection in June 2022.
UNDW3 comprises 11,212 Genesis Pass NFTs (nonfungible tokens), acting as digital “golden tickets” that provide loyal fans with enhanced access to the iconic brand within the Web3 community.
Building on the success of the UNDW3 collection, Lacoste aims to lead the fashion industry in dynamic NFTs by transforming genesis pass NFTs into UNDW3 Cards and introducing a unique Web3 gaming experience.
Starting on June 29, the UNDW3 community can immerse themselves in an interactive adventure through “The Mission,” where they undertake quests to unlock exclusive perks.
UNDW3 cardholders gain access to The Mission website, Lacoste’s gateway to the Web3 universe.
There, users can choose quests and engage with the community through UNDW3 social channels.
Lacoste has implemented a ranking system to track the Web3 activities of each player, fostering competition and engagement.
Lacoste believes that the future of brand loyalty goes beyond mere transactions.
The UNDW3 card celebrates a broader spectrum of brand engagement, encompassing creativity, conversation, and gaming.
By pioneering the concept of dynamic NFTs within the fashion industry, Lacoste solidifies its vision and takes a leading role in shaping the brand experience and loyalty programs of the future.
The introduction of NFTs has brought about a wave of innovation in the fashion industry.
Brands now have the opportunity to transform customers into active community members by providing real-world benefits through digital assets.
With UNDW3 cards, Lacoste is spearheading this paradigm shift, rewarding community members who actively participate in co-creation initiatives, gaming experiences, and conversations surrounding the brand.
To join “The Mission,” users can visit the official UNDW3 website and Discord, where they can engage in the exciting world of Lacoste’s digital revolution.
