Formerly a product director at Twitter, now identified only as X, has revealed new insights into the inner workings of the social media giant under entrepreneur Elon Musk’s leadership.
In a lengthy 2,400-word tweet and accompanying video, X described the pre-Musk era at Twitter as a mixture of “amazing and terrible,” plagued by bureaucracy.
However, under Musk’s leadership, the post-Musk Twitter has been a rollercoaster of challenges and drama.
X was among the few original members of the Twitter team who decided to stick around when Musk took over, hoping that his influence would steer the company in the right direction.
Unfortunately, she was one of the 200 employees who got laid off during Musk’s round of layoffs in February.
X initially viewed Musk as a bold and inspiring entrepreneur, responsible for creating successful companies like Tesla and SpaceX. She believed that Musk’s ownership could breathe new life into Twitter.
Despite Musk’s charm, X soon discovered that his leadership style had its downsides.
He often lacked empathy to a painful extent, and his unpredictability made employees afraid to share bad news or contradictory opinions with him.
This fear led to the formation of a fanatical inner circle that unquestionably supported everything Musk said.
Musk’s aversion to criticism led him to seek advice from unconventional sources, like polling Twitter, consulting friends, or even turning to his biographer for product advice.
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He seemed to trust random feedback more than the dedicated employees in the room who were experts in solving the company’s problems. This approach puzzled X and others.
Since Musk took over Twitter in October 2022, he introduced various crypto and finance-related features to the app.
Under the rebranded name “X,” Musk envisions turning the social media platform into an “everything app” with features like electric payments, voice calls, and a potential integration with the meme token Dogecoin (DOGE).
Cointelegraph reached out to Twitter for comments, but they did not receive an immediate response.
In conclusion, X’s revelations shed light on the challenges and peculiarities of working under Elon Musk’s leadership at Twitter.
While his bold and inspiring personality brought some optimism, his unpredictable and unresponsive nature created an environment of fear and an inner circle of unquestioning support.
Despite these hurdles, Musk continues to drive the company forward with ambitious plans for its future as “X.”
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