Digital asset manager Bitwise launched its first spot Ether exchange-traded fund (ETF) commercial on Thursday, inviting non-fungible token (NFT) enthusiasts to mint the 39-second clip on Ethereum.
“Capture a piece of crypto history: the 1st national TV spot minted as an NFT,” Bitwise announced in a June 20 post on X.
The ad is themed around Ethereum’s constant availability, contrasting it with “big finance,” which operates on traditional hours. It draws inspiration from an early 2000s Apple ad comparing Mac computers to PCs.
The commercial features a conversation between a casually dressed, younger man representing Ethereum and an older man in business attire and a nightgown representing “Big Finance.”
The older man is preparing for bed as the trading day ends.
“You’d want a little shut-eye too if you’ve been moving billions around the world,” boasts Big Finance.
“Well, actually, I do,” replies the Ethereum man.
“Stablecoins, NFTs, loans, people can access me 24/7 […], but look, everyone’s different. You should get some rest,” he adds, tucking Big Finance into bed.
Bitwise described the ad as a “piece of history.”
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So far, 1,198 mints of the 39-second clip have been made by 530 unique minters, according to the Zora Network, an Ethereum layer-2 solution for artists and brands.
Bitwise announced that 50% of the NFT proceeds will support Protocol Guild, a funding mechanism created by Ethereum core contributors.
The remaining 50% will go to the ad’s actors, Jamie Kaler and Michael Tacconi.
Protocol Guild, Kaler, and Tacconi have collectively earned $1,865 or 0.53 Ether from the NFT mint so far.
Last month, Bitwise and seven other firms had their applications approved by the United States Securities and Exchange Commission (SEC) to list spot Ether ETFs.
Bitwise amended its S-1 registration statement on June 18 to include a potential $100 million investment into the Bitwise Ethereum ETF upon its launch.
S-1s are the final filings that must be approved by the SEC before these products can launch. According to Bloomberg ETF analyst Eric Balchunas, they may launch as early as July 2.
VanEck also released its spot Ether ETF ad shortly after the SEC’s approval of the 19b-4 filings.
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