Major global cryptocurrency exchanges, Binance and OKX, are adjusting their operations to adhere to the U.K.’s new Financial Promotions (FinProm) Regime.
Introduced by the U.K. Financial Conduct Authority (FCA) on October 8, the regime aims to ensure transparency in crypto promotions.
In anticipation of these regulations, Binance, on October 6, introduced a new domain exclusively for U.K. retail users and joined hands with the local peer-to-peer lending platform, Rebuildingsociety.
Starting October 8, U.K. retail users will be directed to this domain which will only display Binance offerings in line with U.K. regulations.
This means services like spot and margin trading, Binance Pay, the NFT marketplace, loans, etc., will be accessible.
However, offerings like gift cards, referral bonuses, and research will no longer be available to U.K. retail users due to the FinProm compliance.
Notably, this will not affect users exempted under FinProm, like specific institutional and professional investors.
Similarly, OKX made its own compliance announcements on October 6.
The platform has limited its token offerings to about 40 assets and now sports striking risk warnings on its platform.
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One such cautionary message on the OKX homepage advises investors about the volatile nature of crypto investments, underlining the importance of investing only what they’re prepared to lose.
Furthermore, OKX has initiated a dedicated U.K. social media account (on a platform formerly known as Twitter) to keep users updated about compliant services and products.
Another entity, the crypto payment service MoonPay, is working to accommodate the FinProm rules.
MoonPay’s deputy general counsel, Matt Sullivan, highlighted the global challenge of meeting these U.K.-specific standards.
Sullivan emphasized that adhering to the FinProm rules means tailoring products, incorporating new processes, and initiating company-wide education.
He hinted at a possible adjustment phase as interpretations of certain rules might evolve.
However, some crypto firms seem to be grappling with these new promotional regulations.
As per an FCA announcement on October 8, significant crypto exchanges, KuCoin and HTX, possibly marketed their services without requisite permissions.
These firms were among 143 “non-authorized firms” cautioned against by the FCA, advising the public to avoid interactions with them.
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