American actor and comedian, Adam DeVine, has joined forces with crypto exchange Bitget in a year-long advertisement partnership.
The new campaign, titled “Crypto & Beach Houses,” features DeVine holding a smartphone while discussing internet phenomena, with prominent Bitget branding in the background.
In the video, DeVine humorously encourages viewers to trade crypto at any time and from anywhere, even from the comfort of their race car beds at 2:00 am, declaring that traditional business hours are a thing of the past.
Known for his roles in the comedy TV series Workaholics and the Pitch Perfect film franchise, DeVine’s presence aims to attract more attention to the cryptocurrency platform.
However, it’s important to note that DeVine’s appearance in the ad comes with a disclaimer stating that he is a paid actor and his views should not be considered as specific recommendations or financial advice.
Furthermore, he is not licensed as an investment advisor or broker-dealer in any jurisdiction.
Additionally, the ad is not intended for distribution in the United States or to any U.S. person, which suggests that the campaign is targeted toward international audiences.
This partnership between celebrities and crypto companies has been a trend in the industry, with varying degrees of success.
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Some prominent figures, like Lindsay Lohan, YouTuber Jake Paul, and singer Akon, have faced legal action from the U.S. Securities and Exchange Commission for allegedly promoting crypto tokens without proper disclosures.
In the past, Hollywood icon Matt Damon was mocked for his appearance in Crypto.com’s advertisement that coincided with the start of the cryptocurrency bear market.
Meanwhile, football stars Cristiano Ronaldo and Lionel Messi have also ventured into the crypto space.
Ronaldo signed a multi-year non-fungible token partnership with Binance, while Messi currently serves as the brand ambassador for Bitget, the same company with which DeVine is now partnering.
As the crypto market continues to evolve, partnerships with celebrities can help raise awareness and interest in digital assets.
However, it’s crucial for both companies and celebrities to be transparent about their relationships and avoid making misleading claims.
Investors should always conduct thorough research and seek advice from licensed professionals before making financial decisions in the crypto space.
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