The eagerly awaited 2024 Formula One season is set to witness the arrival of Stake F1 Team, an exhilarating partnership that melds the world of high-speed racing with the captivating allure of Stake, a renowned betting, entertainment, and lifestyle brand. This transformative collaboration underscores the evolution of sponsorship dynamics in Formula One and unveils an entirely new brand presence for the sport.
Stake, having previously inked a successful partnership with the team in 2023, is now poised to ascend to the role of exclusive Title Partner for both the 2024 and 2025 seasons, signaling its commitment to reshaping the Formula One landscape. In a bold move, Stake will assume full control of the team’s identity, securing exclusive naming rights, and even taking charge of the team’s social media platforms, which will now operate under the moniker Stake F1 Team, a clear reflection of the team’s fresh and dynamic image.
The Stake F1 Team is ushering in an era where traditional sponsorship norms are shattered, with a distinct emphasis on redefining marketing activations. Here, excitement is the linchpin, underlining a fan-centric approach that positions the team as one of the most captivating entities in the world of Formula One.
Founded in 2017 by a visionary group of technology and betting industry entrepreneurs, Stake has rapidly risen to prominence as a major player in the sports and entertainment sphere. Its expanded engagement with Formula One adds another jewel to its crown, alongside high-profile partnerships with global icons like Canadian superstar Drake, Everton Football Club, and the UFC.
In 2023, Stake made an indelible mark on the Formula One scene, leveraging unique activations that resonated far beyond the sport’s traditional fan base. The anticipation for the 2024 F1 calendar is palpable, with Stake gearing up for an array of high-profile experiences, beginning with the highly anticipated launch of the new C44 in February, heralding the start of a spectacular year.
Alessandro Alunni Bravi, Team Representative, lauded Stake’s burgeoning journey within Formula One, underscoring its unique ability to connect with fans and introduce newcomers to the sport. He also celebrated the exciting collaborations with Stake’s illustrious ambassadors, including Argentine football legend Sergio Aguero and Indian-Canadian rapper Karan Aujla, setting the stage for an even more thrilling 2024 season.
Edward Craven, Co-Founder of Stake, exuded enthusiasm for the team’s reimagined identity, driven by an unbridled passion for speed, innovation, and pushing boundaries. Craven tantalizingly hinted at “mind-blowing activations” on the horizon, both on and off the racetrack, as Stake F1 Team charts an electrifying future.
Akhil Sarin, Chief Marketing Officer of Stake, hailed the brand’s resounding success in elevating global brand awareness within the digital landscape. He affirmed Stake’s unwavering commitment to delivering unforgettable experiences that epitomize innovation, entertainment, and global connectivity as they embark on this exhilarating journey alongside Stake F1 Team.
As the curtain rises on the 2024 Formula One season, Stake F1 Team’s entry promises to redefine the sport, fusing the adrenaline of racing with the captivating allure of Stake, creating a thrilling experience that will leave fans on the edge of their seats both on and off the track.
