On December 18, metaverse technology company Improbable made an important announcement, revealing the sale of its gaming venture, The Multiplayer Group (MPG), to Keywords Studios for a staggering £76.5 million ($97.1 million).
Improbable’s CEO, Herman Narula, described Keywords as a “like-minded business partner” and expressed his excitement for MPG’s new journey.
Keywords Studios is well-known in the gaming industry for its collaborations with major players like Activision Blizzard, Bethesda, Zenimax, Epic Games, and 2K.
This strategic move aligns with Improbable’s venture strategy for 2024, marking a significant shift from their initial acquisition of MPG for approximately £30 million back in 2019.
The company also unveiled its 2024 predictions, emphasizing the enduring significance of the metaverse and Web3 technologies.
Narula confidently asserted that the metaverse, fueled by the convergence of gaming, VR/XR, and Web3, will be a growth hotspot in 2024, shaping the future of virtual events.
Narula’s insights highlight a shift in business interests toward decentralized metaverse platforms, emphasizing brands’ desire for autonomy and the right business model.
Improbable anticipates a proliferation of experiences within decentralized environments as businesses graduate from platform experimentation.
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Improbable, a Softbank-backed metaverse developer, foresees increased consolidation and streamlining across the gaming, Web3, and crypto sectors in 2024, leading to a more robust and interconnected startup ecosystem.
In 2023, Improbable collaborated with Major League Baseball to create a virtual baseball stadium, providing fans with immersive digital reality experiences.
The company envisions further integration of physical-digital crossovers within the gaming world and anticipates the growing utilization of generative artificial intelligence (AI) for content creation and business applications.
Peter Lipka, Improbable’s co-founder and chief operating officer, predicts the emergence of AI-generated 3D interactive objects as a significant trend in 2024.
Improbable’s optimism about the future of Web3 and gaming echoes sentiments from other industry experts.
Executives Yat Siu and Johnson Yeh from the GameFi sector anticipate more users entering Web3 through blockchain games in the coming year.
As the metaverse continues to evolve, Improbable and its contemporaries are poised to play a pivotal role in shaping the digital landscape of the future.
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