Google, the tech giant, is set to revise its cryptocurrency-related advertising policy to include advertisements for cryptocurrency trusts, starting from the end of January 2024.
This change coincides with the anticipated approval of spot Bitcoin exchange-traded funds (ETFs) in the United States in the same month.
In a policy update dated December 6, Google announced that its advertising policy for cryptocurrencies and related products would be adjusted on January 29, 2024, to permit advertisements from “advertisers offering Cryptocurrency Coin Trust targeting the United States.”
Cryptocurrency coin trusts were mentioned as examples of financial products that enable investors to trade shares in trusts holding substantial amounts of digital currency, which likely encompasses ETFs.
Google emphasized that advertisers must comply with local laws in the regions they target with their ads. This policy will apply universally to all accounts advertising these products.
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Prospective advertisers for cryptocurrency trusts will need to be Google-certified, which involves obtaining the necessary licenses from local authorities and ensuring that their products, landing pages, and ads adhere to the legal requirements of the respective countries or regions where they seek certification.
While Google already allows advertising for certain cryptocurrency and related products, it continues to prohibit ads for cryptocurrency or nonfungible token (NFT)-based gambling platforms, initial coin offerings (ICOs), decentralized finance protocols, and services offering trading signals.
This policy shift aligns with Bloomberg’s ETF analysts’ prediction of a 90% likelihood of the approval of a U.S. spot Bitcoin ETF by January 10, 2024, with the potential for several pending applications to be approved simultaneously.
Currently, there are 13 Bitcoin ETF applicants, and detailed information about their approval processes remains limited.
Numerous fund managers, including BlackRock, Grayscale, and Fidelity, have reportedly engaged with the U.S. Securities and Exchange Commission (SEC) to discuss crucial technical aspects of their ETF proposals.
The cryptocurrency market is optimistic about these approvals, as evidenced by Bitcoin’s nearly 74% price increase in the past 90 days. Some analysts even anticipate a new all-time high for Bitcoin in 2024.
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