Dairy Queen is teaming up with the local nonfungible token project, Weirdo Ghost Gang (WGG), to launch a temporary NFT store in Chengdu, China.
The “Ice and Snow Season” themed pop-up store is set to operate from November 15th to December 31st, showcasing a range of co-branded merchandise, including a Dairy Queen-WGG themed ice cream.
Furthermore, WGG NFT holders will enjoy exclusive benefits as part of this collaboration, catering to their substantial user base in the Asia-Pacific region.
According to a press release reported by Cointelegraph, this partnership aims to go beyond merely highlighting Dairy Queen’s ongoing efforts in new media digital marketing.
It also seeks to provide consumers with a deeper understanding of the NFT art intellectual property (IP) associated with WGG, ultimately enhancing their experiences and connections.
WGG’s collection comprises 5,555 “Lil Ghosts” NFTs, initially crafted by Hong Kong-based Web3 holding company ManesLab in 2021.
Since its inception, the collection has achieved a trading volume exceeding 21,510 Ether (equivalent to $43.5 million) with a current floor price of 0.485 ETH ($995.2).
WGG has been actively engaging with its community through various initiatives.
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In September, they launched the “City Party Map – Shanghai Station” event in collaboration with local food retailer Jiujiu Duck Neck. This event offered discounts to NFT holders at over 500 retail stores.
Additionally, last month, the project introduced the “Ghost Season” event at The Box, a luxury shopping destination in Beijing. During this event, WGG’s NFT art was showcased on 3D screens, providing a unique experience for shoppers.
In a cryptocurrency market facing a challenging period, many NFT projects have sought partnerships with Web2 or traditional brick-and-mortar companies for marketing collaborations.
A notable example includes the Wassies by Wassies NFT Collection, which launched a pop-up hotel in Singapore back in March.
The hotel, bearing its namesake, remained open until September, offering Wassie-themed rooms for approximately $100 per night.
Such partnerships serve as a testament to the evolving landscape of NFT marketing and its integration into various industries, even during challenging market conditions.
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