Binance’s new art competition is set to put one lucky winner’s design front and center on the helmet of Alpine Formula One team’s racing driver, Pierre Gasly, during the Abu Dhabi Grand Prix on November 26, 2023.
Crypto giant Binance has unveiled an exciting helmet design contest, inviting submissions for the artwork that will grace Gasly’s headgear.
The talented creator will have their masterpiece displayed proudly on Gasly’s helmet, a notable figure who secured victory at the 2020 Italian Grand Prix.
Gasly enthusiastically shared his thoughts on the collaboration with Binance, emphasizing the opportunity it offers to connect with the worlds of both Formula One and cryptocurrency in a novel and imaginative manner.
The call for designs is open to everyone, irrespective of whether they are Binance users, welcoming a diverse range of Formula One fans to join in.
The deadline for submitting designs is September 8, and the fortunate victor will be unveiled by September 15.
Emphasizing the significance of artwork that echoes Binance’s values and pioneering spirit while simultaneously resonating with the motorsport community, Gasly asserted that the winning design will serve as a testament to their shared innovation.
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He eagerly anticipates showcasing the triumphant creation at the esteemed Abu Dhabi Grand Prix.
As an extra perk, the chosen designer will receive a personally autographed replica of the helmet from Gasly.
Binance’s strategic partnerships extend beyond the racing track; the exchange has previously aligned with prominent figures such as soccer icon Cristiano Ronaldo and top-tier football clubs to enhance fan engagement.
Despite the intricate regulatory landscape that Binance navigates, the platform continues to forge connections with influential celebrities to maintain its prominence among cryptocurrency investors.
Most recently, on August 21, Binance unveiled a collaboration with music legend The Weeknd for a groundbreaking Web3-powered concert tour, titled “After Hours Til Dawn”.
In an exciting twist, Australian fans will have access to two unique non-fungible tokens (NFTs) — Souvenir NFTs and Tour NFTs — offering fresh avenues to interact with The Weeknd’s music and persona.
In a display of their commitment, Binance pledged a generous $2 million donation to The Weeknd’s XO Humanitarian Fund as part of this unprecedented partnership.
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