Coinbase CEO Acknowledges App’s UX Shortcomings Amidst Onchain Summer Surge

This event, running from August 9th to August 31st, involves a series of product launches, brand activations, and non-fungible token (NFT) reveals on the Base platform.

Coinbase CEO Brian Armstrong has acknowledged the shortcomings of the Coinbase app’s user experience (UX) after the surge of on-chain activities on its new layer-2 network, Base. Armstrong has pledged to address these issues and enhance the app’s functionality.

In a recent Twitter post on August 13th, Armstrong highlighted the challenges that have come to light during the “Onchain Summer” event.

This event, running from August 9th to August 31st, involves a series of product launches, brand activations, and non-fungible token (NFT) reveals on the Base platform.

Armstrong candidly admitted, “One thing #OnchainSummer is exposing is just how broken our UX is in the main Coinbase app for NFTs, Dapps, and L2s today.

Sorry to say, but true.” He emphasized the importance of acknowledging these issues as a stepping stone towards improvement and innovation.

The CEO stressed that experiences related to NFTs, decentralized applications, and layer 2 solutions should be of the highest quality, and the Onchain Summer event serves as a driving force for such advancements.

Armstrong encouraged users to provide feedback in response to his post, enabling Coinbase to address the most pressing concerns promptly.

He also revealed that rapid updates would be implemented over the next two weeks to tackle major pain points.

Among the user feedback, a significant request came from Friendtech developer Racer.

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Racer proposed the integration of a swift settlement credit card on-ramp to Coinbase that eliminates the need for a separate account.

Additionally, a request was made to rectify an ongoing bug that was causing disruptions when connecting Coinbase’s mobile wallet to Google Chrome.

Armstrong acknowledged the persistent nature of this bug and assured users that it would be addressed.

The cryptocurrency industry has long grappled with UX challenges.

An anonymous Web3 UI/UX designer known as 0xDesigner attributed many of these issues to the nature of blockchain-based applications, which are often owner-centric and irreversible.

In light of these challenges, Kirthana Devaser, the content manager of XGo, emphasized the importance of focusing on intuitive user interfaces and making the complexities of blockchain technology less conspicuous in everyday interactions.

This approach, Devaser believes, will be pivotal in driving the next wave of widespread adoption.

As Coinbase acknowledges and addresses the deficiencies in its app’s UX, the company aims to harness user feedback and technological innovation to create a more seamless and user-friendly experience for cryptocurrency enthusiasts and newcomers alike.

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