Meta, the parent company of Facebook and Instagram, is planning to launch advanced artificial intelligence (AI) chatbots that exhibit human-like personalities, as part of its efforts to enhance user retention.
According to the Financial Times, insiders revealed that prototypes of these chatbots are already in development, with the final products capable of engaging in discussions with users at a level comparable to human interaction.
Expected to be released as early as next month, the chatbots will come in various personalities, referred to as “personas” by Meta staff.
The bots will take the form of different characters, including one that mimics the speech style of former United States president Abraham Lincoln and another designed to provide travel advice with a surfer’s vernacular.
The main purpose of these chatbots, according to sources, will be to offer recommendations and introduce new search functionalities, while also serving as an enjoyable interactive product for users.
Cointelegraph reached out to Meta for additional comments on the matter, but no response was received at the time of publication.
To ensure accuracy and prevent any rule-breaking speech, the company may automate checks on the chatbots’ outputs, as stated by a source from the Financial Times.
This move comes as Meta places significant emphasis on user retention.
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During the recent second-quarter earnings call on July 26, Meta’s CEO, Mark Zuckerberg, highlighted the company’s latest product, Threads, which has seen an unexpected increase in daily user engagement. Zuckerberg emphasized that Meta is primarily focused on user retention for Threads.
Additionally, the earnings call disclosed an investment of $3.7 billion into the development of the metaverse.
The introduction of these sophisticated chatbots also opens up opportunities for Meta to collect substantial amounts of user data.
However, it is worth noting that OpenAI, the creator of the popular AI chatbot ChatGPT, has faced legal challenges, including a class-action lawsuit alleging data theft by its own bots.
Meta’s initiative to integrate AI chatbots with human-like personalities reflects the growing importance of AI in user engagement and the potential for innovative advancements in the field of artificial intelligence.
Nevertheless, concerns surrounding data privacy and security will continue to be closely monitored, considering the impact of AI on user data collection and usage.
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