Iconic hip hop superstar and Web3 investor Snoop Dogg has teamed up with Roobet to expand the latter’s crypto casino offerings.
It launched in 2019 under Raw Entertainment BV and has facilitated more than 3 billion wagers, according to the company.
In a recent press release, Snoop Dogg said: “Turns out, I’ve been a kangaroo this entire time. These guys are doing something different. This partnership just feels natural, and we’re going to blaze a trail for the future of online entertainment.”
Snoop Dogg invested a massive $450,000 USD in Sandbox virtual land to create a new Metaverse space, Snoopverse.
He has also partnered with numerous Web3 startups, including Outlier Ventures, and performed the world’s first metaverse music video at the MTV Video Music Awards.
Speaking further, he added: “Roobet took amazing care of me even before they knew who I was, bringing the ultimate player experience, and I been sayin’ Roooooo ever since. We share the love of doing new things, and we care about our fans—so we’re gonna change the game and do it better than it’s ever been done.”
Roobet will tap Snoop Dogg’s massive global fanbase for events, giveaways, and other virtual events. He will also host several meet and greets with fans on the virtual stage.